Market Overview

Global Potential for Sports Technology

Market Size

A vast and growing market ready for disruption.

~$19B

Total Addressable Market (TAM)

~$5.7B

Serviceable Available Market (SAM)

~$171M

Serviceable Obtainable Market (SOM)

Global Market Segments

Based on an estimated 1/3 of the population being interested in the sports market.

Southeast Asia

Potential Market (Users): ~227 Million
Potential Market (Value): ~$2.27 Billion
DiSport Target (Users): ~68 Million
DiSport Market Value: ~$680 Million

East Asia

Potential Market (Users): ~533 Million
Potential Market (Value): ~$5.33 Billion
DiSport Target (Users): ~160 Million
DiSport Market Value: ~$1.6 Billion

South Asia

Potential Market (Users): ~633 Million
Potential Market (Value): ~$6.33 Billion
DiSport Target (Users): ~190 Million
DiSport Market Value: ~$1.9 Billion

Europe

Potential Market (Users): ~248 Million
Potential Market (Value): ~$2.48 Billion
DiSport Target (Users): ~74 Million
DiSport Market Value: ~$740 Million

United States

Potential Market (Users): ~110 Million
Potential Market (Value): ~$1.10 Billion
DiSport Target (Users): 33 Million
DiSport Market Value: ~$330 Million

South America

Potential Market (Users): ~143 Million
Potential Market (Value): ~$1.43 Billion
DiSport Target (Users): ~43 Million
DiSport Market Value: ~$430 Million

Global Market Summary

Potential Sports Market: ~1.9 Billion Users

Potential Market Value: ~$19 Billion/year

DiSport Global Target (Users): 570 Million

DiSport Global Market Value: ~$5.7 Billion/year

Market Size Definitions

Total Addressable Market (TAM)

The total market demand for a product or service, representing the maximum revenue opportunity available. For DiSport, this is the global potential sports market value of ~$19 Billion per year.

Serviceable Available Market (SAM)

The segment of the TAM that is targeted by a company's products and services and is within its geographical reach. For DiSport, this represents 30% of the TAM, resulting in a market value of ~$5.7 Billion per year.

Serviceable Obtainable Market (SOM)

The portion of the SAM that a company can realistically capture. Assuming a conservative 3% market capture rate in the initial years, DiSport's SOM is estimated at ~$171 Million per year.