Market Overview
Global Potential for Sports Technology
Market Size
A vast and growing market ready for disruption.
~$19B
Total Addressable Market (TAM)
~$5.7B
Serviceable Available Market (SAM)
~$171M
Serviceable Obtainable Market (SOM)
Global Market Segments
Based on an estimated 1/3 of the population being interested in the sports market.
Southeast Asia
East Asia
South Asia
Europe
United States
South America
Global Market Summary
Potential Sports Market: ~1.9 Billion Users
Potential Market Value: ~$19 Billion/year
DiSport Global Target (Users): 570 Million
DiSport Global Market Value: ~$5.7 Billion/year
Market Size Definitions
Total Addressable Market (TAM)
The total market demand for a product or service, representing the maximum revenue opportunity available. For DiSport, this is the global potential sports market value of ~$19 Billion per year.
Serviceable Available Market (SAM)
The segment of the TAM that is targeted by a company's products and services and is within its geographical reach. For DiSport, this represents 30% of the TAM, resulting in a market value of ~$5.7 Billion per year.
Serviceable Obtainable Market (SOM)
The portion of the SAM that a company can realistically capture. Assuming a conservative 3% market capture rate in the initial years, DiSport's SOM is estimated at ~$171 Million per year.